Envoy entered into Broadcast and Cinema products with Canon Cameras and lens. Envoy relationship with major cinema equipment rental companies in Mumbai gives Envoy an advantage to introduce latest camera technology from the world’s best video and cinema camera manufacturer namely Canon, Japan. We distributing Broadcast/Cinema/Pro Video range of Canon cameras.
Envoy entry into Cinema technology was with CRU, USA Digtial cinema Drives the worlds only DCI compatible drives for playback of DCP package mastered cinema movie data. The CRU Removable drives and Forensic drives too are distributed by Envoy, India.
Envoy was started in 1985 in Mumbai as a distributor for digital phone instruments. From 1986 onwards Envoy imported and supplied professional audio recording equipment like ¼ “
spool tape recorders. In 1988, Graff high speed duplication equipment was supplied to actual users, mostly institutions. In 1989, with the introduction of Umatic tapes for professional
video recording Envoy distributed Umatic cassettes to the emerging video production companies.
Tesa audio video splicing tape was distributed exclusively by Envoy as importer from Germany as sole distributor through 1990s till Tesa Germany discontinued the 4231 production
with the demise of compact cassette replaced by the compact disc.
Envoy thereafter supplied CD replication equipment establishing many units into CD replication and testing, and CD packaging and printing equipment sourced from Sweden, France,
Taiwan, Austria, and USA.
Focus of Envoy has been high-end technology products and exclusive distribution to professional and Industrial buyers. High-end technology requires intelligent marketing and product
knowledge which Envoy capability and preference in adopting product for distribution. Penetration of market segment requires industry data and knowledge of dynamics at play which is
Envoy capability and preference. High-end product intelligence, coupled knowledge of market dynamics and market data is how Envoy opens markets to its brand portfolio and product
acceptance. Commercial pricing policies as well as affording distribution imperatives is what Envoy leverages to establish its product.
Marketing and Brand building
Marketing is one area where Envoy has considerable experience and ability. Brand and technology and product use and potential is what Envoy focus is in preparing content and collateral.
Understanding market subjectivities and media for penetrating the customer target audience is what Envoy does well and with productive and successful results.
Objective always being sales - apart from brand building and product acceptance and advantageous pricing policies, and reputation of product and business ethics - Sales objective is
achieved with prudent inventory and imports planning and systematic introduction of models, combined with least resistance in pricing. Appointing a supportive dealer network and with
an eye on institutional demand and responsive client servicing is what Envoy practise in its business and this ensures good results.